NAME
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First Name
Last Name
EMAIL
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COMPANY NAME AND TAGLINE (if applicable)
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DESCRIBE YOUR BRAND PURPOSE
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Vision, mission, and goals. This is the WHY, HOW, WHAT, and WHO of your strategy.
BRAND ATTRIBUTES: VALUES
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Briefly describe your values, beliefs and culture.
BRAND ATTRIBUTES: PERSONALITY
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Please check 3-5 options below for the style you envision for your new identity. Please keep in mind how some might contradict with another, and choose accordingly.
BRAND ATTRIBUTES: TONE OF VOICE
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Please add any other comments on personality, including the tone of voice you envision. Is this outspoken, reassuring, loud, quiet, blunt, humorous, helpful, calming, etc.
BRAND ATTRIBUTES: LOOK AND FEEL
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Please add any thoughts you have on how you want your brand attributes to look and feel, visually speaking. This may feel repetitive, but give me any additional adjectives that come to mind when you envision your brand persona.
DESIGN REQUIREMENTS
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Does the new identity need to complement any existing elements, typefaces or colors? Do you have specific colors or phrases that need to be included?
POSSIBLE FUTURE NEEDS
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Do you envision yourself needing additional design services beyond brand identity? This is helpful to know in how we apply your brand identity with future needs in mind.
COMPETITORS
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Please give 2-3 links of local competition, and 2-3 examples of national or global IDEAL competition (what pool of brands you want to be viewed in).
TARGET AUDIENCE
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Demographic information, such as age and gender are necessary, but the real nuggets for creative development and inspiration come by way of the psychographic information you can provide. What does your audience think and feel? What do they love? What do they hate? What are their pain points? This is crucial information to help your designer unveil an innovative approach to communicating with your audience.
WE ARE
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List a few descriptives that your company represents. (i.e. fun, lively, entertaining, mature, forward-thinking, etc.)
WE AREN'T
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Please list a few descriptives that your company DOES NOT represent, or is the opposite of. (i.e. stuffy, complicated, expensive, etc.)
INSPIRATION
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Please paste links to styles, brands or websites you see being a good source of inspiration for your own brand. These are not to copy - these are to get a feel for the visual direction and/or brand promise you align with for your new brand identity. If you have individual images saved, feel free to email directly to me or upload to your Dropbox account if applicable.
TIMELINE
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Do you have any hard deadlines that need to be taken into consideration? Please include any dates or events that are important to your brand launch and/or marketing efforts. Please let me know if you have a specific deadline you need to have all brand identity complete by.
ADDITIONAL INPUT
Please feel free to add any details that you feel are important to your new brand identity. The more I know, the better I can tailor the solution to your needs.
